Monitoring Bulletin - June 202017.07.20
ACT Promoção da Saúde
Large conglomerates, among them those in the unhealthy product industries such as cigarettes, ultra-processed foods and alcoholic beverages, have been publicly and increasingly stating that they are committed to helping in the health and economic crisis resulting from the Covid-19 pandemic. Although the initiatives are welcome, the moment requires caution and concern.
Through reports and posts on social networks, it was possible to perceive more clearly that many companies have made moves in order to both reach their stakeholders and achieve a good public image. The situation starts to become more delicate when we see some of them getting to the point of announcing themselves as part of the solution, when a simple analysis is enough to see that they are, in fact, one of the causes of the problem.